February 2007 – June 2014
Art directed the Motorcyclist editorial team which published a monthly 108-year-old motorcycling brand that communicated to all motorcycling enthusiasts. Solved complex design problems under tight deadlines. Collaborated daily with the editorial staff that developed creative solutions from showcasing product layouts to multi-motorcycle comparison tests. Directed freelance photographers, professional motorcycle riders, and fashion models to demonstrate the exhilarating motorcycling lifestyle. Leveraged photography skills to help stretch the editorial budget by alleviating $15,000 in photography budget per month. Established an archival system that is still used today. Contributed editorial content with motorcycle and product reviews.